Case Study: Financial Literacy Casual Game

The Doorways to Dreams Fund (D2D) is a non-profit organization that works to expand access to financial services to low-income families. These families sometimes fall victim to predatory lending practices and end up buried in debt. For this reason, D2D wanted to create a casual game to educate lower- to middle-income women on the responsible use of credit and debit cards.

Client Challenges

Enspire saw that any casual game developed to meet D2D's needs would have to:

• - Convey simple messages about responsible finance without being condescending
• - Avoid being either too light on learning or too light on fun
• - Be easy to learn and accessible to players of all skill and experience levels

Enspire Solution

Enspire worked closely with D2D to create a game that combines colorful cartoon graphics and humor with simple platform gameplay and elements of basic financial management. To ensure success, Enspire:

• - Closely integrated the learning objectives with the game objectives, so that users' financial skills would sharpen as gameplay progressed
• - Used classic game mechanics that were familiar enough to appeal to experienced gamers and simple enough to appeal to inexperienced ones
• - Held frequent play-testing sessions to make sure that the game connected with its target audience